From the Power of Love to Creative Power: ‘Supaluck Umpujh’ and the Dream of Bringing WorldPride to Thailand
Supaluck Umpujh, Chairwoman of The Mall Group Co., Ltd.
- Aew recognizes the potential of LGBTQIAN+ artists through their talent, creativity, energy, and determination to prove themselves on stage.
- For Aew, Pride is rooted in love, equality, and the recognition that every person possesses equal human dignity.
- Creating space for art, fashion, music, and free expression can strengthen Thailand’s soft power and creative economy.
- If Thailand is to host WorldPride, every sector must move beyond fragmented efforts and unite to make the country a gateway for Pride in Asia.
Supaluck Umpujh, Chairwoman of The Mall Group Co., Ltd., is a business leader who sees a strong connection between commercial spaces, cities, art, fashion, music, and human expression. For Aew, developing a city is not simply about constructing buildings or stimulating commerce. It is also about creating spaces where people from diverse backgrounds can express their potential, live authentically, and help shape a new image of Thailand.
Aew’s admiration for Got began upon seeing a young artist with a remarkable range of abilities—from singing and dancing to acting and transforming into many different characters. Despite being young, the artist demonstrated exceptional energy, ambition, and self-belief. For Aew, talent alone is not enough; what allows an artist to win people’s hearts is the passion, energy, determination, and commitment expressed through every performance.
Through friendships and years of working alongside people of diverse sexual orientations and gender identities, Aew has witnessed both their creativity and the pain many experience. Some are talented, hardworking, and kind, yet remain rejected by their families solely because of who they are. These experiences have reinforced Aew’s belief that LGBTQIAN+ people are not asking for special treatment—they seek love, opportunity, and equal recognition as human beings.
For Aew, Pride begins with a simple word: “love.” From love grow equality, dignity, and the freedom to be oneself. Regardless of gender identity, sexual orientation, ethnicity, or appearance, every person has equal worth. Listening with an open mind and recognizing one another’s humanity can reduce stigma and help build a society where no one has to hide their identity or search alone for a place of acceptance.
This belief is reflected in Aew’s vision for Em District as a home for art, fashion, music, and free spirit—a stage where artists, entrepreneurs, and younger generations can fully express their ideas. Aew believes diversity is a source of creativity that can become powerful Thai soft power, supporting fashion, music, performance, design, tourism, and hospitality industries in which Thailand already has considerable strengths.
From an economic perspective, Aew sees LGBTQIAN+ communities as important contributors to the creative economy and tourism. Welcoming international visitors with safe spaces, high-quality events, accessible services, and an atmosphere of freedom can elevate Thailand from a popular destination into a Pride hub for Asia. Marriage equality is another important milestone, affirming that every person’s love and family deserve equal legal recognition.
Hosting WorldPride, however, cannot be achieved by a single organization or event producer. Aew emphasizes that government, businesses, communities, artists, organizers, airlines, hotels, and city networks must collaborate, share resources, and work toward a common goal. Fragmented efforts weaken collective impact; unity can enable Thailand to produce a world-class event, welcome people from across the globe, and distribute economic benefits to businesses and communities throughout the country.
Aew’s message to society is clear: “Human equality matters most, because every one of us is human.” Pride does not belong to any one group. It is a collective effort to build a country that values every person, allows love and creativity to flourish, and transforms diversity into shared strength. If Thailand can unite around this vision, becoming a WorldPride host and a gateway for Pride in Asia is an achievable dream.
Supaluck Umpujh is a business leader who sees Pride through the interconnected lenses of love, human dignity, creative cities, and economic opportunity. Her call is for every sector to move beyond division and work together to make Thailand a place where everyone can love, live, and take pride in who they are—equally.
Follow Bangkok Pride and join the movement across all channels:
Facebook: Bangkok Pride
Instagram: @bangkokprideofficial
X: @bangkokpride
TikTok: @bangkokpride
YouTube: Bangkok Pride
Website: bangkokpride.org
#100VoicesRoadToBangkokWorldPride2030 #BangkokPride #YellowChannel #กระทรวงการพัฒนาสังคมและความมั่นคงของมนุษย์ #interpride